Project Red Dress was a huge success this past Friday night at the always fashionable Fairmont Olympic Hotel! Ten design students from area fashion schools competed to create the best red dress in a VERY limited amount of time. Monir Zandghoreishi created the Project Red Dress fashion contest in Seattle to team up with the American Heart Association’s cause to create awareness for heart disease.

Stylists from Gene Juarez were on site to do the amazing hair and makeup for the models from Seattle Models Guild. Courtney from Half Past Lavish produced a beautiful show with the help of her team. I also saw some of my friends there from Seattle Metropolitan magazine volunteering their time to make the show a success. The floral designs were created by Daniela of Bella Signature Design. Brook and Monti from Movin 92.5’s the Ladies Room Emceed the festivities and among the talented judges was Seattle Metropolitan’s Laura Cassidy, designer Nick Verreos of Project Runway and Nikolaki Design and Seattle dressmaker Victoria Glenn of V Custom Design.

My friends Barbie Hull, Danielle Bortone-Holt and Mike Adams were there photographing the event as well.

Here are a few of my favorite images from the runway followed by some of the behind the scenes moments. Click on the images to make them larger.

Update: Check out Laura Cassidy’s blog post — Black and White and Red All Over — featuring images from Barbie and I.

The Project Red Dress fasion event was packet to the gills last Friday in the anticipation of seeing 12 aspiring designers’ creations. In the sold out room at the Seattle’s Macy’s building, Seattle Metropolitain magazine and Fashion Group International had a fabulous show!

The designers had only 16 hours over 4 days to complete their creations from nothing more than a bolt of fabric. It’s amazing what they have done with so little time.

The Judging was tough with top names on the panel such as Luly Yang of Seattle’s Luly Yang Couture, Seattle Metropolitain magazine’s own Laura Cassidy and Project Runway Finalist Nick Verreos.

A jersey knit dress took home first prize including a $3,000 scholarship and a Macy’s window display.

Friday, January 25th from 5:30pm-9pm
Downtown Seattle Macy’s
Stewart Street Room

Macy’s and Seattle Metropolitan Magazine present Fashion Group International’s Project Red Dress. The event will feature a fashion show complete with cocktails, appetizers, and raffle for a chance to win a $500 Macy’s gift card*. Nick Verreos, Project Runway finalist, will be our special guest judge. Ten designer hopefuls will create one red dress to be presented at the event. The winning designer will receive a $3,000 scholarship and a Macy’s window display.

Net proceeds benefit the American Heart Association’s Go Red For Women movement.